The world’s gone crazy and you’ve got campaigns to run.
You need to know what your customers are truly thinking.
Don’t rely on guesswork, you need data you can trust.
By listening to millions of consumer conversations and collating the data in easy to digest insights, we empower you with the real-time data you need to:
Snacking and non-alcoholic beverages
The COVID-19 crisis is the largest economic event of our lifetimes. We can help you make decisions based on real data and insights all brought to you by retail strategists and data experts. Optimo Designs, one of Australia's leading brand and creative agency with deep expertise in the retail and FMCG categories, has partnered with Black Swan Data, a London-based global technology and consumer insights leader. Black Swan uses Artificial Intelligence to unlock the power of social data, reviews and real-time conversations to accurately predict the future needs and wants of consumers.
Every day millions of people share their needs, wants, frustrations and desires on social media networks. This rich and robust data source has the power to transform how we surface and deploy consumer insights. So while some brands are still struggling to unlock the full potential of this data - others take advantage of Black Swan Data to transform unstructured data into ready to use scientific predictions.
Updated every two weeks, Black Swan Data reports the ongoing and always changing impact of COVID-19 on two specific consumer categories—Snacking & non-alcoholic beverages.
By analysing millions of real-time online consumer conversations, it evaluates, ranks and predicts category trends by future growth potential, helping you determine which trends will matter most to your consumers.
Utilising Black Swan Data’s proprietary datasets, technology and data science models, we cut through the noise and surface key changes to the category from the past two weeks.
The daily drumbeat of news and COVID-19 soundbites may encourage brands to interpret and react with haste. But remember: this is an artificial environment, it’s too early to make meaningful long-term predictions. You need real data and insights.
Two categories: Snacking and non-alcoholic
What time period does the report cover?
Each report covers the last two-week period.
What is the batch of six reports?
The batch of six gives you access to insights for six two-week periods. This gives you the ability to track the changes and better predict future trends.
What if I’m not happy with the report?
We are very confident that you will be impressed. Once you have downloaded the report we are unable to offer a refund.
How do I order the reports?
Simply fill out the contact form above and our team will give you a call to take you through the ordering process.
Do the reports cover the Australian market?
Yes. We have enough data to run reports on trends specific to the Australian consumer sentiment.
Can I access global trends in my reports?
Yes, you get data for US & Europe as an additional bundle.
How many conversations are listened to, on average?
A typical two-week period will cover up to 70 million conversations. Your report will specify the exact number of conversations monitored during the relevant two-week period.
What social media platforms do you monitor?
How do you monitor conversations?
We use sophisticated proprietary artificial intelligence (AI) tools to monitor conversations.
What’s included in each report?