Organic Social: Unlocking the Power of Product Virality

John Frieda & Biore

Forget short-lived content spikes; our focus is on product virality. We strive to inspire people to not only use but also share their extraordinary experiences with Kao products, creating organic growth in engagement, retention, and sales.

Among our core demographic of 18-29-year-olds, nearly 60% turn to social media for product inspiration. In today’s economic climate, where non-essential spending is limited, providing customers with convenience in locating and purchasing their favourite products is paramount. This is where organic social media takes centre stage.

Collaborating closely with Kao’s creative assets, we expertly curate captivating organic social content each month. Our goal is to strengthen brand relationships, foster trust, and ignite the audience’s imagination with product inspiration.

To take engagement to the next level, we partner with influencers, leveraging their compelling user-generated content to craft paid social posts. This approach ensures increased frequency, heightened engagement, and stronger brand consideration, all while amplifying Kao’s brands reach.